At Trouw Nutrition, we are committed to delivering sustainable products and services that enable our customers to achieve the best results in animal health and farm productivity – it is at the core of everything we do. This begins with sustainable sourcing and reducing our impact on the planet. It is part of our overall commitment to good citizenship towards all our stakeholders, especially our employees, the communities where we operate and the developing world.
In a thorough process, in which we reached out to more than 700 stakeholders, the Nutreco Sustainability Platform defined the issues where Nutreco could excel and show leadership, as well as those that we need to address to be a good corporate citizen. We looked at best practices in the industry, discussed our proposals with all our functional directors in order to reach internal consensus and buy-in, and made sure we prioritised the most critical needs of our business and our customers.
By including our functional directors in the process of developing our strategy and setting our targets, we ensured we had the internal buy-in that reflects the needs of our customers. We also aligned our next steps with the way we currently do business. Not only will this help us capture accurate baselines, but it will also achieve sustainable progress as we pilot the way forward across the business. This includes aligning innovation projects in our pipeline with our sustainability ambitions, wherever possible.
