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AgroCares and Trouw Nutrition extend mobile NIR feed testing partnership to support precision feed efforts
Enhanced capabilities will be on display at EuroTier 2024
Press release
Wageningen, the Netherlands – 8 October, 2024 – As emerging technologies and advances in animal nutrition bring more precision to livestock production, AgroCares and Trouw Nutrition, Nutreco’s livestock feed business, are pleased to announce the renewal of their NutriOpt On-site Adviser agreement. Launched in 2018 and subsequently enhanced with species-specific knowledge, NutriOpt On-site Adviser is an easy-to-use mobile resource that provides fast, reliable data to inform nutrient and quality assurance decisions.
The collaboration pairs Trouw Nutrition’s institutional knowledge and nutrient database with AgroCares’ proprietary portable NIR scanner technology. By leveraging each partner’s expertise, the collaboration aims to provide real-time, comprehensive nutritional insights that can directly benefit farms’ and feed mills’ operational efficiencies, economics and sustainability efforts.
Building on knowledge and technology: New calibration capabilities and hardware
Leveraging Trouw Nutrition’s extensive nutrient knowledge and database, the NutriOpt On-Site Adviser can assess raw ingredients and finished feed for a specific species in less than five minutes. Species-specific nutrients are available for swine, ruminants, and poultry. New hardware developed and manufactured by AgroCares empowers farmers and feed producers to apply the nutrient profile of raw materials, silages and complete feed to make species-specific decisions.
Remarking on the continued partnership, Casper Niesink, Director Global Solutions and Services at Trouw Nutrition stated, “We are excited to continue our partnership with AgroCares, whose technology has been instrumental in delivering the precision and reliability our customers expect. Our joint efforts have already made significant impacts in the industry to date, and we are committed to driving further innovations that benefit both our customers and the planet,” he stated. “We are convinced that our species focused knowledge/ingredient profile offers the opportunity to further boost precision nutrition.”
We are convinced that our species focused knowledge/ingredient profile offers the opportunity to further boost precision nutrition.
Commitment to innovation and sustainability
AgroCares has served as the key technology provider for the NutriOpt On-site Adviser since its inception. Trusted by thousands of farmers and feed producers worldwide, the NutriOpt On-site Adviser helps producers meet market demands, such as information on the environmental footprint of food production.
Henri Hekman, CEO of AgroCares, remarked that the technology draws on the innate strengths and market leadership of each partner. “Our ongoing partnership with Trouw Nutrition is an example of pairing expertise in animal nutrition with advanced technology. AgroCares is dedicated to pioneering solutions that make precision farming accessible and easy to use for all farmers and feed professionals,” Hekman stated. “Our decision to continue the support of the NutriOpt On-site Adviser fits in our mission to support the feed and farming sector with practical and reliable tools to take precision nutrition and farming to the next level, enabling farmers to better meet today’s animal production challenges.” The renewed contractual agreement reflects both partners’ commitment to make the equipment and nutritional data insights available to even more businesses worldwide. Ultimately, the collaboration aims to accelerate feed management, feed efficiency, sustainability and farm profitability for users, while aligning with both partners’ continued ambitions to invest in innovation and sustainability.
Looking ahead
With the renewed collaboration, AgroCares and Trouw Nutrition will expand the reach of the AgroCares handheld scanner and the NutriOpt On-Site Adviser to new markets. Both companies will also continue to enhance the technology’s capabilities and explore innovations that will further advance feed analysis and nutritional advice. Visitors to Eurotier 2024 can preview NutriOpt Technologies at Stand 22B09 – Hall 22.