International Production & Processing Expo

Trade show / Exhibition

28/01/2025 - 30/01/2025

Georgia World Congress Center in Atlanta, Georgia, USA

The International Production & Processing Expo is the world's largest annual poultry and egg, meat and animal feed industry event of its kind. Join us in Atlanta on January 28 - 30, 2025!

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Practical information

Date: January 28 - 30

Location: Georgia World Congress Center in Atlanta, Georgia, USA

Booth: A823 - see the floorplan below for the specific location

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Live demos

Come see our latest service development: Mycotoxin Monitor. At our booth we perform free demonstrations of this tool, as well as our state-of-the-art NIR solutions. Learn and see how we determine mycotoxin risk and nutritional profile of raw materials and compound feed in only a few minutes.

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Discover solutions

Selko and Trouw Nutrition are showcasing a range of innovative solutions to meet today’s challenges around health, performance, and sustainability. Visit our booth to learn more.

Booth locator

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Our booth: A823
Our booth: A823

Come visit our booth and meet our experts.

Join the TechTalk

During the peak laying, hens often do not consume enough feed to meet their protein and calcium requirements. This stress can disrupt the gut microbiota, resulting in pathogenic bacterial outbreaks, such as E. coli. A variety of feed additives have been promoted to support gut health, including phytogenics, probiotics, prebiotics, and organic acids, among others. In general, their effects are related to the development of beneficial bacteria and inhibition of pathogens, intestinal morphology, and digestion.

Some solutions can be added via water, such as blends of buffered organic acids. Selko has carried out seven trials in different countries including more than 100,000 hens. The application of Selko AlpHa in hens' water resulted in improvements in gut health, eggshell quality, laying performance, and mortality rate.

During the TechTalk, Giseli Heim will explain how we got to these results and the impact of Selko AlpHa on hen performance.

Selko at the International Poultry Scientific Forum

The International Poultry Scientific Forum (IPSF) will be held January 27-28, 2025, alongside IPPE. The forum presents information on industry topics such as environmental management, nutrition, physiology, pathology, processing and products, and avian diseases.

We will be presenting latest research around the synergystic effect of buffered organic acids in water. Read more about our oral presentation and poster presentation below.

The presenting author for both the oral and poster presentations is Giseli Heim. 

Oral presentation - 28 January, 9.45 am - 10.00 am 

Title:  A synergistic blend of organic acids administered in water improves the productive traits of broilers  

The search for alternatives to traditional antibiotic growth promoters (AGP) is increasing. Organic acid (OA)-based additives, such as Selko AlpHa, have emerged as a promising option due to their beneficial effect on intestinal health and animal performance. A meta analysis of two studies suggest that a basal diet plus 1L Selko-AlpHa/1000L water enhances broiler production performance and could serve as an effective growth-promoting strategy in an AGP-free production system.

Poster presentation, 27 - 28 January

Title: Efficacy of a blend of organic acids in water in reducing Salmonella Heidelberg contamination in broilers  

Salmonella Heidelberg (SH) is a significant public health concern due to its antibiotic resistance and potential to infect humans. This 42 days-study evaluated the effects of Selko AlpHa in water on reducing SH at slaughter. The findings suggest that this product can be a viable strategy to enhance food safety and quality in poultry production.

Our digital nutritional solutions at IPPE

Precision feeding: better meeting requirements

Over the last years, a true digitalisation is taking place in animal nutrition and livestock production. This creates more farm and feed data. Trouw Nutrition is offering a range of user-friendly, digital solutions to help farmers and feed producers make better use of the data to meet their business goals. We combine our R&D and expertise in livestock, animal modelling, and animal nutrition and formulation, to translate the data intro valuable, new information and insights.

Learn more

NIR technology: increase quality and save time

NIR (near-infrared spectrometry) supports more precise monitoring, analysis, and management of raw materials and feed quality. The use of this technology (both desktop and mobile applications) is expanding in the feed industry. During IPPE, Trouw Nutrition will unveil and demo our innovative mobile solutions for NIR. Come visit our booth to see and learn how the technology works and how it helps quality staff and feed formulators in their daily decision making.

Learn more

MyNutriOpt: analyse, manage, and export feed data

The web-based portal MyNutriOpt is an innovative nutritional platform that helps feed professionals to analyse, manage and export feed data instantly and in one place. It shows the nutritional values of the samples that are scanned with desktop NIR devices, and grants access to a suite of integrated digital solutions and services (e.g. LCA tooling). In our booth, a demo will run on the screen to see how MyNutriOpt works and how easy it is to navigate and manage feed data.

Learn more

Discover our brands at IPPE

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